The Nike+ Run Club was a community program to bring together runners of all kinds. Offering different sessions for all different types of runners. This program was rolled out globally in major metropolitan areas. Offering people all around the world a chance to find community around an activity they love.
I collaborated with the leadership team to create this toolkit that contained a set of guidelines to inform community leaders. This tool kit was the primary way they ensured in person experiences upheld the Nike brand and consumers expectations. The design language was built referencing lifestyle publications to elevate their content while keeping some expression of the Nike Running brand.
